Present the benefits you offer clearly and simply. Team Racing Sponsorship Proposal Our desire . So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Think of it more like a sales deck. The hard work comes into sitting down and going through these steps. We believe auto racing sponsorship can offer a significant foundation from Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. By getting your name into the press, your message is spread further than your existing audience. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Your sponsors would base their decision on how you're going to help them in exchange for their support. Consistency is all about keeping going. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Not only are you competing against other racing drivers but also against all other marketing activities. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Of course you can. What makes you different from any other person? Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. You might be operating in a specific niche (see below for more details) or area. Limit the history to no more than two typed pages. 0 0000054541 00000 n An initial deposit of ($ amount) must be paid on or before (date). This is where you set yourself apart from the rest. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Sponsorships are not charity. Treat the race car sponsorship proposal as a business transaction. You will use that information to get back to your sponsor with a winning proposal. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. . There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Click the link below to read more. Your personal brand should show who you are as a person and go beyond your racing. But these features dont work alone. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Keep this in mind with everything you do regarding sponsorship. If you are looking for racing sponsorship proposals, you are at the right place. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Having Pearson Racing as spokespeople for your corporation and products/services. Focus on the businesss goals rather than your life story. How do I find companies to sponsor my race car? Be sure to target each proposal to the specific potential sponsor. Paramount Primary. After all, they're after your event as much as you're after their sponsorship! You might be getting involved in discussions on LinkedIn. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Posted on January 12, 2023 by admin. Once you get the sponsorship agreement wrapped up, the real work has only begun. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Make your direct pitch. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. A motorsport proposal template wont be for everyone. It is a document that seeks help from sponsors to help them with their racing careers. to see that back in extra sales. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. There are so many businesses with sponsorship programmes. Write what the sponsor will get in return, working from the list you have prepared. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Partnership is the key word here, treat it as a partnership, not a sponsorship. Have a question? $ 15K . Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Write down all important facts, such as the biographies of the racers and the team's success rate. Race Car Sponsorship Proposal Template. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Download. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . uC%q.Nbd VMdkydek/ ZU>~r5pf So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. The template proposal sponsorship comes in A4 and US Letter size. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Download Its about being a christian role. You have to sponsor me because my car always gets 100 likes on social media. Dont let imposter syndrome get the best of you. 0000051603 00000 n Make sure you only provide brief details of everything in the cover letter. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . A good marketing/sponsorship proposal includes: 1. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Nationally Televised. This way both the parties enter into a sponsorship contract or sponsorship agreement. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Edit your sponsorship agreement team online. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). 19 0 obj Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. 78 0 obj <>stream To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Generic sponsorship proposals have little chance of convincing would-be benefactors. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. You need to show up to a potential sponsor with a persuasive, well thought out plan. Work from the outlines you prepared to include all of the important details. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. A short biography about you. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Thank the letter reader for his or her time and include all of your contact information. 0000055057 00000 n . smoga07 Take notes. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Type an introductory letter, addressing it to the person in charge of the organization. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Assess whether what you can offer will help them reach their goals in a broad sense. 6 0 obj If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Organize the proposal in sections. You need to think about why a business would spend money to sponsor you. If you have questions you think other race directors may know the answers to, or just want to chat about Until recently, this was called the Busch Grand National Series. Are you going to help that business make more sales? Treat the race car sponsorship proposal as a business transaction. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. He's collected 60 race wins as well as the 2014 championship. But avoid: Well done on getting to your first sponsor meeting! Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. 68 11 Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. 0000001109 00000 n Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. 0000054763 00000 n Include methods like cheque, e-transfer, PayPal, etc. I could not find the sports car of my dreams anywhere. The cover letter should also include the reasons why you think this sponsorship will work. Tallulah Philange has worked as a journalist since 2003. Type text, add images, blackout confidential details, add comments, highlights and more. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Approach the deal as a win-win for both sides. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Specify the Event. The cover page should include the details of the potential client and your details. When it comes to drafting your proposal, you can use either a presentation or document format. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Making sure the right type of information is included though does matter. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. [1] 2. These details usually include your name and contact details and the name and contact details of the potential sponsor. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. It will be worth it. Thank the letter reader for his or her time and include all of your contact information. Easily Editable, Printable, Downloadable. If you want to run in one of the very few racing series that do get sponsors and prize money? Are you posting regularly? Think about those reasons you stand out. You might be sending gentle emails before pitching more formally. If you let racing get too close to Work all the fun goes away. Redline360. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . This is by far the most useful and engaging type of proposal and the kind the template will help you create. The heart of your proposal lies in what you have for them. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Make sure you get the details for the decision-maker. This will re-iterate facts about the event benefits, and features. Consider checking out Oval Track racing. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. As long as you can provide value, youll go a long way. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Do people regularly gravitate towards you for some reason or other? Contacting a sponsor is like contacting a potential employer. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Many people think sponsorship is easy: Sponsorships are not charity. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Instead, provide a general overview, such as "Parts alone last year cost $X.". ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Simply putting a name out doesnt always mean it will come back as added revenue for a company. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Social media is king. Why is it better than everyone else's? advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Create a portfolio, be presentable and professional. 02. Include contact information on the introductory letter and proposal. To make that happen, you need your initial reach-out to be as concise and to the point as possible. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Argument template relies upon theory and the author's experience teaching this talent. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. You do not need to include every cost. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Click on the fillable fields and add the required data. %%EOF Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? We are a Military Team that runs in Michigan . Group outing packages can be set up for larger groups from your business or organization. Use all forms of media to showcase who you are: text, photo, audio, and video. Is your account popular How many Thousands of followers do you have? Why you do it. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Is your audience someone who will actually buy their product?