You have a distribution model that is free. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Its all about the org chart. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . He was like, I believe in this medium. How do you make sure they sustain? I think its high attentiveness at scale with partners that weve been able to maintain so far. The medium. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. All I see is this constructiveness across these two segments. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Sure we are. Thats my only fear with video. This is a split, right? "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. The newest mass-reach media just happened, and it is called podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Was Great. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. The Ron Burgundy Podcast - podcasts.google.com In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Podcasting is a mass-reach medium. On this distribution I make this. We also have a digital marketing team, I forgot that in the org chart. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. It comprises broadcast radio, live events, and a few other things. Nothings perfect, but its pretty close to perfect. 2023 Big Money Players and iHeartPodcasts. Its a lighthearted nightmare in here, weirdos! To put it simply, we have a platform. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Youve been more or less anti-subscription. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I make content. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Theyre mine. Nothings perfect, but its pretty close to perfect. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Weve talked with Ashley a lot about this. You get to market all these shows with your massive terrestrial network and your now massive podcast network. As that has happened, this thing has come along called audio. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Movies. Thats an insanely large but insanely accurate number. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Aren't. Real. 246 episodes totalling 170 hours, 51 minutes. I cant find the reason in podcasting. You dont? iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Thats the only difference so far. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think its real. First of all, search engine optimization, period, is a version of what youre talking about. Subscribehere! The BD team is livid. How do you think about audience acquisition then? Go follow Conal on TikTok, its great. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The Ron Burgundy Podcast. Do you convert people to Apple Podcast or to Spotify? I dont have it candidly on a P&L anywhere. Absolutely. Its a massive amount of the stuff we take in and that we call the media. Are you converting off the radio? Theyre just audio podcasts and thats awesome. Thats probably how I think about it. It is possible to that extent, but its hard to convert to a new platform. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We havent even discussed the trust issues that are very real on social media. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. How did the NFT thing go? You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Ron listens to an Opera Singer, to see what all the hype'sabout. Its happening. See omnystudio.com/listener for privacy information. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Hollywood is a difficult, complicated industry, its nothing new to say that. The Ron Burgundy Podcast. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. The counterexample there is obviously Joe Rogan at Spotify. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Then, up and coming Tim Heidecker joins him. via Podcasts. Its not a huge focus for us. The math works out with subscription, but Im not sure how it works out with advertising. Yeah. The way to do that was to create two segments in our company. You got it. Everything will get better, faster, and easier if you parallel-path projects. Most of them are like, Facebook wont give us the time of day. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Is there any tension there at all? Ill give two answers. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its been cool. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Are we mature enough as an industry for every medium-sized network or larger to have one? Malcolm Gladwell has an existing slate of shows. Youre doing ad injection into the feed? That wasnt possible prior. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. I can talk about the things I cant talk about on the radio. Weve arrived. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. No. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I just keep hearing the trailers and it sounds godawful. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) We tell stories through human conversation, more than anything else. Im very interested in the derivative work potential of podcasts. Just simplicity. By the way, put TheVerge.com on the home screen of your phone. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. I dont see a reason. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I have a card here that says NFTs on it. How have you arranged iHeart Digital? We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. See omnystudio.com/listener for privacy information. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . It has brought in underrepresented creators like nothing else weve done. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Fast, cheap, and good. Thats actually a podcast we make together thats actually awesome. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. This thread is archived Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Whats your best TikTok meme? Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. The Ron Burgundy Podcast - Listen Notes I think every CEO has but one tool, and its shuffling the org chart to solve problems. I dont have this concern in podcasting. Perhaps its because there is nothing broken in the distribution and monetization model today. Critic Podcast Reviews - The Ron Burgundy Podcast So if you could just bring back the old format that would be great. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Launching in early 2019, the podcast will be co . He founded it in a Duke University dorm room, and now hes found his way into podcasting. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. One is really good companion content to a lot of the shows theyre making for Netflix. Weve all seen this, so Im not saying anything privileged. Find ratings and reviews for the newest movie and TV shows. Thanks to all of you for coming to the HotPod Summit. We're the Film Fanatics. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. We make TikToks too, by the way. I will say one more thing. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors About. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. The reason I ask that question all the time is because Im always curious. I think weve said this publicly. We do talk to them. Its called Hot Pod, written by our very own Ariel Shapiro. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. It didnt go well for him either. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Thanks. Carolina Barlow's Podcast Credits & Interviews | Podchaser Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Thats interesting. In my opinion, I dont think we would be where we are as an industry otherwise. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 This was a year ago, and so now hes like, Whatever, dude. You take the point. Stuff You Should Know is usually up in the 40s. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. The Ron Burgundy Podcast - Listen on Play Podcast The standard Facebook line is, Okay, youre going to find your customer. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Theyre just trying to grow their audience while youre selling the ads. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture Google and YouTube are awesome. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. YouTube is a good example of this. We had a good relationship with Roger Goodell and the league. We give a ton of in-show podcast promotion as well. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Two really different examples. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its incredibly collaborative. I feel like I already know how it went. Thats a super good question. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. This is the org chart question now. Ninety-five percent. I can go on as long as I want.. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. They could have published them on YouTube. We started a company with Will Ferrell called Big Money Players. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy podcast is back for season two, starting August 8th! I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. A friend told it to me a year or two ago. Make more shows, make more great content, and level up the stuff that youre doing.. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. They had seven or eight podcasts that they were making. We basically built an academy where once a year we grab eight or 10 people. A-Rod Interview / Cooking with Jon & Vinny. Our job was really simple. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. The fifth season brings canned laughter and an audience . Or, the negative reason, theyre covering up bad work. Glass-walled conference rooms where they just come up with funnier promo codes? Its just a disconnect. Wonder Media Network's Award-Winning Women's History Podcast "Womanica In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Theyll overcomplicate in order to camouflage something they probably shouldnt have done. I think most podcasters are bad at marketing. Ive just really struggled to understand why you would do that. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. This is a must-buy bucket of marketing. Eighty million Americans a week listen to podcasts. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Were like, Hey, you should buy podcasting. If there are principles that I try to remember once a week or so, its probably those three. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Thats a really cool medium if only it were video. Podcasting is not video. I was like, I dont need you to talk more. Its the suspense for the org chart question. In the podcast, she . This one was definitely very real. Im going to get in trouble too, just like you are. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Charts. Facebooks interest has grown and waned and grown a bit on podcasts. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. You brought up your numbers, so I have to ask you about them. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. We taped this episode live at Hot Pod Summit. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So far, that is all we know, which is a shame. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Is there any way to actually innovate? I love you very much. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. This is like a $1,000 CPM host-read ad right here. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. People trust podcast content more than they trust what they see on social media by like 60 percent more. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Think about that for a second. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi I can talk about sexuality or about what trends I do or dont like. Are they yours if theyre subscribed on YouTube? Film series [ edit] Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Its why we widely distribute. Its back to the org chart a little bit with this. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Washington state rescue mission sues over hiring restrictions, says Big Money Players and iHeartPodcasts. To be clear though, theres a whole lot of fluidity between these segments. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. You have an ad load that is light. See omnystudio.com/listener for privacy information. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse.